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Publicity Gimmicks You Must Know

 Everybody seems to be craving for attention these days.

This apparent desperation has given rise to many tactics and tricks for generating publicity. While most of these gimmicks may seem to purport to an entirely different cause, they are dedicated to the single purpose of publicity.


1
Celebrity Endorsement
Brands and other organizations use celebrities to propagate their agenda. The reason is that celebrities are capable of generating a phenomenal buzz and hype in the country. Nowadays, even the most trivial of the promotions have an association with a celebrity to attract people.


2
‘Scientifically’ Proven Claims
As the new generation places its belief more firmly in science and technology, brands have made it a common practice to attach a startling ‘scientific; claim along with their product. While the veracity of these claims holds good in a controlled scenario, they tend to be highly contentious in practical conditions.


3
Controversies
The publicity mongers have a penchant for controversies. According to the current trend, celebrities often deliberately initiate a controversy to boost their popularity. It is also a fairly standard issue for any upcoming movie to be trapped in a controversy. Apparently, the controversies make for the hot topics of discussions for the common people.


4
Corporate Social Responsibility Campaigns
Brands have made it a point to make people feel good. Organizations deliberately want to project an image to their demographics that they care about them. CSR campaigns have become popular to the point of being indispensable for all major organizations.


5
Social Media
The social media boom has attracted many publicity seekers to the popular social networking sites such as Twitter, Facebook etc. Status updates, fan pages, tweets and other features of these websites are utilized widely to garner publicity. These social portals are especially popular amongst the youth and have been used innumerable times in the past to mobilize people to events and other promotional activities.


6
Flash Mobs
Flash Mob has emerged as one of the relatively fresh and innovative tactics to garner publicity. Flash mob can be regarded as amassing of people at a particular place for a seemingly trivial purpose for a very short amount of time. This unique tactic has been well -used by many organizations until now.

Publicity is one of the most highly sought after things in the current scenario. With time, surely a new trend of remarkable publicity gimmicks will emerge as the lure of popularity bewitches more people.


Arrange by dearJulius.com Team

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Lifestyle Magazine: Publicity Gimmicks You Must Know
Publicity Gimmicks You Must Know
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