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Millennials Have a Favorite Color, and It's Not Pink

It turns out millennials don't love "millennial pink" as much as we thought — find out their real favorite color.

It's pretty much the exact opposite of pale pink.


By Sara Tardiff, ELLE Decor

Millennial pink: a color so omnipresent, it somehow became symbolic of an entire generation. Deliciously bright and endearing, it's no wonder we're drawn to shops, clothing and interiors that feature the shade.

[post_ads]Despite it being literally everywhere, it turns out millennials have an unexpected favorite color — and it's pretty much the exact opposite of pale pink.

In celebration of National Painting Week, Sherwin-Williams collaborated with Harris Poll to find out Americans' color preferences, and after surveying 2,200 people over the age of 18, results showed that 41 percent of millennials chose black (gasp!) as their favorite color. Overall, black and blue were the favorites for all ages.


Design psychologist Sally Augustin of Design With Science wasn't at all surprised by the generation's color choice. "There are a lot of stressful things going on in the world, so it isn't a shock that millennials gravitate towards darker colors," she says. Though she adds, "black still has plenty of positive associations, like sophistication, elegance and formality."
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Incorporating black into decor doesn't have to feel heavy-handed, but, according to Augustin, it all depends on where you use it: "It's better to have the darkest color in the room at your feet and the lightest colors overhead," she says. "It has been proven to make people feel more comfortable and relaxed." If you're one of those millennials who loves decorating with black, consider painting concrete or hardwood floors black for a minimalist, but welcoming aesthetic.

Augustin explains that whatever your favorite color, using it in your own home will create a space that is truly yours — and that is great for your mental health.

So, does that mean we have to start calling it "millennial black"?


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Lifestyle Magazine: Millennials Have a Favorite Color, and It's Not Pink
Millennials Have a Favorite Color, and It's Not Pink
It turns out millennials don't love "millennial pink" as much as we thought — find out their real favorite color.
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