By Elizabeth Denton, Allure
If you're not familiar with UK accessories brand Truffle Shuffle, you're about to be. It hawks retro and fandom-inspired clothes, accessories, and gifts, including Beauty and the Beast necklaces, Harry Potter bracelets, and Wonder Woman coin purses. But its the brand's Polly Pocket purse that's blowing up the Internet now, Hello Giggles points out. That's because '90s nostalgia is bigger than ever.
[post_ads]You just have to look at the resurgence of Steve Madden's Slinky slides, Lisa Frank makeup, and all the tank-top-over-turtleneck style back in fashion. Just like the '80s were big in the early Aughts, it's all about the '90s now. And this includes Polly Pocket, of course. The popular toy launched in 1989 by Mattel, and stayed big throughout the 1990s. They looked like little heart-shaped containers but then when you opened them up, there was an entire world inside with tiny little people inside. You probably remember they came in simple houses or intricate, light-up castles. And remember the rings? At the time, it seemed like Polly was in everything.
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Truffle Shuffle's Polly Pocket purse looks just like the toy on the outside, and when you open it, there's a print of what the toy looks like on the inside. It's so cute.