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The New (and Better) Way to Shop for Your Home

Introducing Maiden Home, a brand that offers gorgeous, high-caliber and handcrafted upholstered furniture online.

Introducing Maiden Home, a brand that offers gorgeous, high-caliber and handcrafted upholstered furniture online. 
Let's be real, furniture shopping can be stressful, expensive and sometimes, unfruitful—especially for consumers looking for quality, stylish pieces at an affordable price point. If you're over the generic furniture available at big box furniture stores, but don't quite have the budget to throw down $6,000 on a couch from Restoration Hardware, what are your options?

Enter: Maiden Home, the new concept in custom furniture that allows you to shop gorgeous, craftsmen quality furniture at affordable and reasonable prices. 

Founder and CEO Nidhi Kapur realized there was a major gap in the furniture market when she was shopping for her first home with her husband. “We wanted our first set of nice furniture, as we had both been living with disposable pieces in the past. We were hoping to take our time and look for better quality pieces," she says. But what they came across was either subpar or just way too expensive. Having worked at the beauty brand Birchbox for three years, Kapur had seen what it takes to revolutionize an industry with fresh, innovative ideas. So with her professional knowhow and passion for furniture, Maiden Home came to be. Below, read our Q&A to see what makes the brand so unique and how you can get your hands on one of the pieces—stat.


How did you find the designers and craftsmen that build Maiden Home furniture?

NK: “My plan was to create the highest quality furniture that I possibly could—then figure out a way to deliver it at a revolutionary price. A bit of research led me to North Carolina, historically the world's premier source for high-end furniture. I cold-called factories, set up meetings and spent a week immersed in their world in April 2015. That's when I first built relationships with the craftsmen and furniture designers we would work with to bring Maiden Home to life. Their response was really phenomenal. I approached them as a true partner, and every day work to celebrate their amazing craft through Maiden Home. Most of these are family run businesses, and they work with such integrity–which is reflected in the beauty and quality of our furniture."

Who is the Maiden Home customer?

NK: “Young couples and families. They're not necessarily hiring a designer to take over everything. We do very well among young moms, they're usually in a place where they're trying to decorate a bigger apartment or their first suburban home. They care about quality, toxin-free furniture at a great value—not to mention convenience. We're really speaking to a style conscious customer who is dissatisfied with generic designs she finds at our competitors."

We read a review from a customer that said “My slipper chair came timely with construction photos updating personal communication" Can you explain this?

NK: “We make every piece in 30 days or less. During that time, customers get weekly updates as their piece moves through production: like today we're cutting the frame or the fabric. That's what custom is about, the piece is being made just for you so you should feel personally connected it."


Are there specific designers who have inspired your designs?

NK: “The vision came from a look I felt like was missing in the market. I previously lived in the West Village, it's such a cool neighborhood with a modern sensibility alongside classic architecture. I couldn't find furniture that fit the classic-meets-modern look I wanted to create in my home. The market is so oversaturated with mid-century modern. Our timeless look, with clean lines and beautiful handcrafted details, only exists at much higher price points. The details really distinguish Maiden Home designs. There's a lot to furniture design beyond the looks." 

What is the most important thing consumers should know about Maiden Home?

“We're delivering the best value in luxury furniture, bar none. When customers buy from the average furniture retailer, the furniture has passed through a number of hands, and each middleman adds their own markup. We're truly the most efficient way—from the craftsmen to your home. That's how we can sell you a $6,000 sofa for $2,000."

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Lifestyle Magazine: The New (and Better) Way to Shop for Your Home
The New (and Better) Way to Shop for Your Home
Introducing Maiden Home, a brand that offers gorgeous, high-caliber and handcrafted upholstered furniture online.
Lifestyle Magazine
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