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How to sweat in style wearing


The real secret to keeping your new year’s resolution to exercise more isn’t joining an expensive gym – it’s being excited about getting dressed. That’s right: invest in workout gear that makes a statement while you sweat and you’re guaranteed to have a fitter year.

‘Stylish workout gear?’ I hear you ask. It’s true that in the past women’s sports clothing left a lot to be desired. Many styles felt completely out of sync with anything remotely fashionable. But sportswear has come a long way and today a jogging suit is just as likely to be seen on a catwalk as on a treadmill. Blame it on the trendy gyms sweeping the country or our obsession with fashion but a baggy T-shirt and an old pair of sweats just doesn’t cut it any more.

Sales of workout gear are growing faster than those of everyday clothing. In the US last year, spending on workout clothes jumped seven per cent to almost £20billion compared with a one per cent rise in spending on other clothing. And the cash isn’t being blown on any old kit; the trend is for workout clothes that look good in and out of the gym.

Take Princesse Tam Tam’s debut sports collection currently on show in a pop-up in Selfridges (London and online). The French label best known for slinky lingerie has turned its attention to sportswear just in time for the new year health kick. The collection features a mix of technical heat-regulating separates and neon-coloured classic styles.
 

Then there’s the queen of stylish gymwear, Stella McCartney. Nearly a decade into her partnership with Adidas, the designer has created a line as sought after for its technical quotient as its fashion appeal.

She drove this home in her SS14 catwalk show, with models undergoing intense cardio training and taking part in aerial yoga while synchronised swimmers showed off cut-out swimsuits. McCartney’s point was loud and clear: each one of her designs is truly fit for purpose.

The collection, which dropped into stores last week, gives a nod to the softer feel that will be doing the rounds this spring. Look for lightweight waterproof running jackets, cushioned trainers, running tights and cycling shorts in fresh sorbet tones of lilac, mint and citrus yellow.

Nike has upped the ante with its fashion offering too. Its new campaign, Your Workout, Your Style, is an offshoot of its customisation service, designed to keep you motivated by allowing you to give a personal touch to your workout gear.
  

 The tool lets you customise styles, such as the Nike Free 4 iD trainers, with colours, graphic effects and heel-to-toe colour fades. You can even have your name or an aspirational message embroidered into the tongues of the footwear. 

Nike’s SS14 women’s collection is designed to make sure you stand out in low light and features reflective wear with neon detailing that you’ll want to wear outside of gym hours. Hyperwarm slim-fit tops feature graphic digital prints not dissimilar to the styles that have been dominating the runways. My pick are the feminine turtleneck tops, perfect for running in cold weather.
 


High-street fashion brands are worth checking out for affordable workout gear. Bershka and Gap have sports lines and H&M revamped its sports collection this month.

To make sure the fashion-led pieces pack a technical punch, H&M consulted the Swedish Olympic team. ‘What we wear definitely makes a difference when we compete,’ says swimmer and Olympic medallist Therese Alshammar. ‘Our focus has been on checking the pieces for fit and function, for performance and also for comfort.’

H&M Sport features everything from windproof and water-repellent running jackets in camouflage prints to classic fleece jackets, brightly coloured tanks and printed sports tights.

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Lifestyle Magazine: How to sweat in style wearing
How to sweat in style wearing
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